Culture Context Profiles: A Case of Institutional Websites in Nigeria

Abstract

Criticisms owing to rigidity and obsoleteness has been directed to the hallowed positions and often cited cultural models proposed by Hall and Hofstede This is largely because globalization and culture are verily fluid amorphous and always in transition and not defined by geographical borders existing between countries In this paper we consider the cultural contexts of several websites owned by commissions agencies of the Nigerian Government using recent improvements of Hall s and Hofstede s model because their dimensions did not include Africa Specifically we evaluated we evaluate websites of the Cooperate Affairs Commission of Nigeria Federal Inland Revenue Service of Nigeria National Agency for Food and Drug Administration Commission of Nigeria National Pension Commission of Nigeria Nigeria Export Promotion Commission Nigerian Tourism Development Corporation National Emergency Management Agency of Nigeria so as to determine their cultural context profiles In order to actualize these we employed the online survey methodology by distributing questionnaires to different groups of experts drawn from the various regions of Nigeria Finally the results showed that most website designers in Nigeria follow the high context style in terms of animation promotion of values level of transparency navigation multiple use of links color search and polite direct approach in actualizing their websites